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Google Adwords Advertisers Blog Targeted Campaigns

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  1. Why Quality Score is One of the Least Important AdWords Metrics

    Similarly, AdWords advertisers tend to get paranoid about the quality scores of their keywords. And AdWords educators and consultants encourage this obsession by writing myriad blog posts deconstructing Google’s ad rank algorithm.

  2. Q&A with Marc Poirier, Co-Founder and CMO of Acquisio

    You can edit your keywords, negatives, text ads, adgroups and campaigns exactly the same way you would in AdWords Editor. Later we designed a multi-engine bulk editor, which we designed just like the Google AdWords editor, but it support AdWords...

  3. Google AdWords Quality Score -- That's Old-School for SEO

    That's right, build a page that is specific for every keyword that you're targeting with your AdWords campaigns. The AdWords blog has reported that they often apply a "disabling rule" that inhibits ads with very low CTRs for a given query from...

  4. SearchDay | Killer PPC Ads: The Final Word

    I've always felt a bit uneasy about the word "quality" in AdWords Quality Score, because the main component of QS is (Bid*CTR), and this is Google's financial yield from an ad. Viral Link Building: Size Doesn't Always Matter LINK LOVE Despite some...

  5. Trademark Law - What Search Marketers Should Know, Part 1

    Google AdWords Trademark Policy Search Marketing Campaigns: Outsource or Bring It In House? Google, Yahoo, and Ask.com allow advertisers to bid on trademarked keywords, but do not allow the inclusion of somebody else's trademark in the actual ad copy.