That's why Google AdWords announced review extensions in beta. There are rules, however, and AdWords lined them out in its announcement: AdWords will be using automated and human-based systems to confirm the validity and policy compliance of all...
The Google AdWords Keyword Tool has long been in the toolkit of most search engine marketers, regardless of whether they used Google AdWords. However you must have a Google AdWords account, and be logged into that account, in order to use it.
If you've had problems integrating your Google AdWords and Google Analytics accounts together, you're in luck. Linking AdWords to Google Webmaster Tools remains unchanged. Google is offering better support in order for advertisers and users of...
Who was Google to treat advertisers and agencies this shabbily? While Google would like you to believe that mobile bid adjustments should be close to zero, this figure should vary from business to business depending on that advertisers ability to...
For more information on using dynamic remarketing, see this Google AdWords help article. Good news for Google advertisers looking to expand their advertising performance with dynamic remarketing for their products.
In other words, Google launched enhanced campaigns with the hope of reducing the number of campaigns in the AdWords system, thereby making it easier for advertisers. Google hoped to simplify the AdWords system, but by rewarding PPC managers with...
In a January post on Search Engine Watch, Amman Badlani talked about recent changes to the Google Grants program, which would place all ads from grants below the ads of traditional AdWords advertisers.
This is a big year for changes at Google AdWords. Is this a revolution in bidding for your AdWords campaigns? Unlike any bidding functionality that has come before, flexible bid strategies live in the AdWords Shared Library.
Google AdWords Keyword Tool So when we're talking about paid, it's all about paid search through AdWords or Bing, advertising in Twitter or other social channels, banner advertising through display channels, or traditional advertising efforts, etc.
Google AdWords is introducing another new feature to encourage advertisers to convert their campaigns to enhanced campaigns. This is pretty important for advertisers to consider, since Google has found that click-through rates on ads that appear...
Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S.advertisers spending more than $100 million between March and May of this year...
Optimizing your AdWords-driven sales funnel is like buying 10 shares of Apple and having the ability to perform a personal stock split every time you find a new winner. The market value for [vegan meals] in the US is $1.52, according to the AdWords...
And AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads. And images in search ads is something that advertisers have...
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
Advanced paid search management tools such as Kenshoo, Marin, Acquisio, and IgnitionOne have always provided SEM managers with advantages that AdWords just could never match. Announced on Inside AdWords, you now will be able to utilize flexible...
Google AdWords has launched a series of new changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies.
That approach works well for retailers with physical locations, but a small percentage of AdWords advertisers fit that description. Since the switch to enhanced campaigns AdWords has become a system of overlapping targets and multipliers.
Many Google AdWords advertisers are taking the plunge and upgrading to enhanced campaigns. With so many elements changing in the AdWords management flow, advertisers are scrambling to ensure all details are accounted for.
AdWords Express is a great way for advertisers to get their toes wet in the world of online advertising, and it is great to see Google continue to support this and to drive more advertisers to AdWords.
Create a Google AdWords Account Your first stop is Google AdWords. If you already have an AdWords account, then go to adwords.google.com/video to create a new video ad campaign. Make sure that your AdWords and YouTube accounts are linked together.
