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  1. Search Engine Marketing Checklist for Hotel Marketers

    In paid search accounts, including Google AdWords, Baidu Tuiguang, Bing Ads, and any other local specific search engine accounts, ensure all brand keywords and brand variation keywords are covered, and are all pointing to your hotel booking...

  2. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads...

  3. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    According to Google, 85 percent of Google retailers advertising products on Google are already using the updated program. The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve...

  4. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development Bid management is key, and you can help streamline this with rules and settings in advertising platforms like AdWords. Try reviewing the latest updates in AdWords here and here, and in Bing once a month when...

  5. 4 Ways to Expand PLA Success in 2014

    With the introduction of Google Shopping campaigns, product inventory and attributes are integrated into the AdWords interface to create more visibility and control for retailers. With an integrated search program in place, marketers should...