That's why Google AdWords announced review extensions in beta. There are rules, however, and AdWords lined them out in its announcement: AdWords will be using automated and human-based systems to confirm the validity and policy compliance of all...
Google AdWords and Bing Ads keyword reports While Google's Keyword Tool is a place to look for traffic estimates, keyword traffic reports based on conversion or other site performance metrics (like bounce rate, time on site, pages/visit, etc) are...
Armed with years of data on the efficiency of markets relative to one another, these ratios can now be easily implemented and stored within AdWords to be leveraged across all campaigns. Enhanced campaigns give retail advertisers the opportunity to...
The most common example of this are the Google AdWords listings in the Google search results. One of their concerns is the fact that paid ads and ad blocks aren't clearly shown to be paid advertisement, with the labels that have significantly...
Each morning, millions of people log into their AdWords and Bing Ads accounts to see how their performance was on the previous day. Per Google's AdWords Blog you could see "bids were increased" or "new keywords were added".
For more information on using dynamic remarketing, see this Google AdWords help article. Google can also create those dynamic remarketing ads for merchants automatically. Here's what the ads look like:
In other words, Google launched enhanced campaigns with the hope of reducing the number of campaigns in the AdWords system, thereby making it easier for advertisers. Google hoped to simplify the AdWords system, but by rewarding PPC managers with...
In a January post on Search Engine Watch, Amman Badlani talked about recent changes to the Google Grants program, which would place all ads from grants below the ads of traditional AdWords advertisers.
Google AdWords Keyword Tool So when we're talking about paid, it's all about paid search through AdWords or Bing, advertising in Twitter or other social channels, banner advertising through display channels, or traditional advertising efforts, etc.
This is pretty important for advertisers to consider, since Google has found that click-through rates on ads that appear with sitelinks with further detail are much higher than traditional AdWords ads.
Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. The primary factor for this is the required upgrade to the Enhanced Campaigns that groups tablets, with historically lower CPCs, in...
Keywords connect a searcher's search terms to relevant ads created in AdWords. Important note: in AdWords, one type of ad, Product Listing Ads, doesn't use keywords at all. For each keyword we can assign a match type, which basically determines how...
This is achieved through remarketing cookies so that you can then use AdWords to show those users ads relevant to their location. The location report in Google Analytics is really good for national and international businesses and even those who...
Optimizing your AdWords-driven sales funnel is like buying 10 shares of Apple and having the ability to perform a personal stock split every time you find a new winner. The market value for [vegan meals] in the US is $1.52, according to the AdWords...
And AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads. And images in search ads is something that advertisers have...
However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for the affected searches, preventing branded ads from showing to paid members and dropping the percent of branded...
Tools like AdWords Placement or the Google Ad Planner allow you to expand your reach to sites where you're most likely to reach your target audience based on topics of interest, as well as demographic segmentation.
Advanced paid search management tools such as Kenshoo, Marin, Acquisio, and IgnitionOne have always provided SEM managers with advantages that AdWords just could never match. Announced on Inside AdWords, you now will be able to utilize flexible...
Keyword Distribution Graph isn't a "results over time" tool – it's a "where does everything fall in the hierarchy" tool, which sets it apart from Google AdWords. Late last month, Bing Ads released a preview of their new Keyword Distribution Graph.
First, you need to run search ads with location extensions and also include search partners in your campaign network settings, since Google Maps is considered a search partner for AdWords campaigns. Google AdWords has launched a series of new...
