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  1. How to Report Organic Search Traffic Gains After Filtering 'Bad' Traffic

    Sales were dropping, and they were so convinced of "penalties" (though they've really done nothing overtly aggressive with their past SEO efforts) that they also thought AdWords had penalized them. There were certainly feelings that "SEO didn't...

  2. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    For each keyword we can assign a match type, which basically determines how broad or narrow a user's search query will match to the keyword in our AdWords account. Keywords connect a searcher's search terms to relevant ads created in AdWords.

  3. AdWords Image Extensions Bring Images to Google Search Ads

    And AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may show up along with the AdWords ads. And images in search ads is something that advertisers have...

  4. Retail Paid Search Competition Heats Up with New Entrants

    Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...

  5. Unlock Powerful Insights With This Complex AdWords Retargeting Process

    As their AdWords account Manager, I created separate audiences for both free conversions and paid conversions. However, after everything was fixed by the AdWords technical folks, these search retargeting campaigns began to act as 'black holes' for...