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  1. Texas AG Wants Google's Formula for AdWords Rates, Ranking Sites

    Documents setting forth Google's policies, procedures, algorithms and/or practices governing the outcome of AdWord auctions. According to various reports, a civil investigative demand from Texas AG Gregg Abbott from July 29 asked Google provide his...

  2. Google Instant - 10 Things Marketing Teams Need to Know

    Streaming results may encourage paid search account managers to try targeting broader terms as this will promote a lot more movement in AdWord listings. What was announced was arguably the biggest change in the user interface (UI) of search engine...

  3. SearchDay | What Should You Do When You Get Canned?

    How to set up a Adword account with 2 or more users, separate login Mar 10, 2009 hello, A customer of mine as asked me to set up a Google Adwords account for him. The problem with this is than on my main email address I already have a Adword...

  4. As Goes Google So Goes The Economy?

    If there was more transparency in AdWord's Quality Score, less expansion in broad match and an understanding of how to better serve the little guys - those 10s of thousands of minor advertisers - maybe the revenue numbers will increase.

  5. SearchDay: Killer PPC Ads: The Fundamentals

    Implications of Google's AdWord Changes Posted by Frank Watson Aug 23, 2008 Google quietly announced the changes to AdWords on Thursday through their blog. The End of Inactive Keywords Aug 25, 2008 As posted on the SEW Blog (http://blog...

  6. Implications of Google's AdWord Changes

    Google quietly announced the changes to AdWords on Thursday through their blog. But from what I have read, Google is about to turn back on all inactive keywords - that is a lot of accounts that will suddenly see a spike in spend.

  7. Will We Pay More For Google's Fewer Clicks

    The drop in AdWord clicks over the past two months has created a bump Google's ongoing success. I think "Google's Gamble" as Business Week called it may be expecting too much. While their popularity will continue to give them the high volume of...

  8. Google Unveils AdSense Blog

    It joins "Inside AdWords" blog as resources where you can find news, tips, and advice about each service by members of the AdSense and AdWord teams. A post on Search Engine Roundtable and JenSense points out that Google's Inside AdSense blog is now...

  9. Search Engine Forums Spotlight

    Google to Test Longer Descriptions in AdWord Ads. What stuck out for me was the point about the Google habit. Google Mulls Doubling Ad Size. Bridging the Google Ad Gap. Mastering Google AdWords Marketing: Contextual Advertising - Part 1.