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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google has announced two new tools for Google merchants on the Google Commerce blog. The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping...

  2. EU Commissioner Hints at YouTube Probe After Google Investigation

    We don't want to waste the Commission's resources on complaints that are not related to antitrust or are used as tools in commercial disputes," he said. The use of Google's dominant position in search to push other services – eg Google+ and YouTube...

  3. How Can Good PPC Managers Become Great PPC Managers?

    Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. They know their way around the necessary data tools and they can follow the foundations of PPC well. And as many of us know, Google isn't always...

  4. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Tools to enhance productivity and profitability. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology...

  5. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. While SEM definitions are accompanied by editorial that appear to promote SEM as a...

  6. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook is also adding tools to catch spammy links that are being shared through the site. Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes to...

  7. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Keyword and Competitive Research Tools The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any keyword and competitive analysis tools. Here is a good post that lists and reviews competitive...