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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Global brands often use different local agencies that use various tools to manage the brand’s paid search efforts for that region, he says. This is another win for global advertising support for the platform, as Yandex joins the list of already...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Tools like Majestic/OSE can be used to find top content pages on a domain, both yours and your competitors. If readers don’t care about your links, why should Google? Even forgetting about the debatable value of Google authorship, if you have a...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Google subsidiary DoubleClick has announced three additional tools in the DoubleClick Search Commerce Suite, which it says will help make reporting and optimization easier. DoubleClick says native integration with Google Merchant Center means...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Use Fetch and Render in Google Webmaster Tools In the announcement, Google explained that Googlebot can fetch the resources necessary for rendering a page and provide reporting directly in Google Webmaster Tools.

  5. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Google Webmaster Tools. Bing Webmaster Tools. He then listed a few tools for keyword research, including: There was speculation that Google was trying to push marketers to paid advertising, but Kasteler thinks the real reason is to get SEOs to...

  6. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    Indeed, combined with other powerful Facebook tools like customer audiences, you can learn more about the path to purchase for specific consumer segments. Only Internet giants like Facebook or Google can claim to have enough reach of users logging...

  7. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    Google has announced two new tools for Google merchants on the Google Commerce blog. The new tools, Bulk Uploads and AdWords Editor, are designed to campaign management and bidding optimization to improve campaign performance for Google Shopping...

  8. EU Commissioner Hints at YouTube Probe After Google Investigation

    We don't want to waste the Commission's resources on complaints that are not related to antitrust or are used as tools in commercial disputes," he said. The use of Google's dominant position in search to push other services – eg Google+ and YouTube...

  9. How Can Good PPC Managers Become Great PPC Managers?

    Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. They know their way around the necessary data tools and they can follow the foundations of PPC well. And as many of us know, Google isn't always...

  10. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    Tools to enhance productivity and profitability. A series of themed "Champagne Roundtables" will give you the opportunity to ask questions, network, and listen to conversations on topics including paid social, paid search, SEO tools and technology...

  11. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. While SEM definitions are accompanied by editorial that appear to promote SEM as a...

  12. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Facebook is also adding tools to catch spammy links that are being shared through the site. Now Facebook seems to be directly targeting marketers that are overusing particular marketing strategies, similar to how we've seen Google make changes to...