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  1. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    While Google continues to enhance Google Analytics, many custom reports and calculations are related to paid advertising. Despite the dependence of millions of businesses on Google Analytics for organic search insights, the topic was a glaring...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    You can also outreach using Twitter, Google+, and even LinkedIn. Twitter Ads: Twitter is finally getting serious about advertising. It takes some investment to create something like this (usually in the form of a professional designer) but the ROI...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    According to Google research, 50 percent of all beauty shoppers watch a beauty video on YouTube while they are shopping for beauty products. For all their creative and advertising investments, major brands have only garnered only 3 percent of the...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Today's "perpetually connected" consumers are known to consume the web across multiple devices, as reported in The New Multi-Screen World Study by Google. However, social selling in the digital landscape has not come naturally to the sales...

  5. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    You can also use Keyword Planner, Ubersuggest, or Google’s search box suggestions to identify conversational queries. Leverage authorship and publisher tags to connect your content to your Google+ profile.

  6. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Not to get too technical, the RDI ("Reflected DOM Injection") in this case uses a set up website to host encrypted content, and a web utility which is provided by a well known website such as Yahoo Cache or in this case, Google Translate.

  7. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    CEO participation on Twitter, LinkedIn, and Google+ has increased over the past year. Search engines are connecting the "people, places and things" (how Google defines Knowledge Graph) more than ever, making the CEO more visible than ever.

  8. Integrating Owned, Earned & Paid Media For Better SEO

    Google's Webmaster Central Blog has expanded the definition of search engine optimization to include marketing: For example, recently AOL (parent of TechCrunch, Huffington Post, MapQuest and other digital environments) morphed the role of Simon...

  9. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  10. Visual Storytelling: The Key Weapon to Content Marketing

    What kind of stories will you tell in your Google+, Tumbler, email, websites, ads, etc. There have been several cases of higher engagement levels on in-the-moment photos (like the kind frequently captured on Instagram) compared to professional...