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  1. 3 Lessons Social Advertisers Can Learn From Search Marketing

    From experimenting with calls to action and messaging variations to comparing landing page performance, multi-variant testing has become a hallmark paid search practice. By comparison, paid search has seen more stability given its maturity and the...

  2. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    Though paid search advertising has increased 28 percent from last year, CPCs fell 8 percent from quarter to quarter. Around the world, Google dominates in the global search engine market share, with 74 percent of the impressions, 61 percent of the...

  3. Secret Sauce LoMo Tips for More PPC Sales

    Paid search marketers have understood that mobile is important for some time, but few are leveraging the power of mobile advertising tailored for local traffic. Expand your Google Shopping presence on search

  4. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link...

  6. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Google is the big daddy of paid search ads. For those who might not know what those little "ad" symbols...

  7. Marin Adds Google Shopping Campaign Management

    Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014. That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its...

  8. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As we're coming up on the one-year anniversary of Google enhanced campaigns, mobile has continued to cement itself a permanent fixture in the marketing mix, not just across paid search. The Facebook Exchange (FBX): Retarget select audiences based...