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  1. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    Are you taking advantage of mobile advertising like Amazon, Best Buy, and Bank of America? For example, iTunes ranked 4th in mobile advertising at 17.9 million impressions, but was 217th in desktop/tablet at 8.4 million impressions.

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Retarget Website Visitors on Mobile Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Consider the Consumer When Developing a Mobile Paid Search Strategy The adoption of Internet-enabled mobile devices, both smartphones and tablets, has further cemented ours as a multi-device world. Mobile devices have taken a more central role in...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google wasn't a player in the Chinese market). Global mobile advertising is projected to rise 37.4 percent in 2014 to reach...

  5. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Mobile advertising, with a focus on best practices. Originally released in 2011, the new version has updated performance benchmarks, the ability to track an AdWords account automatically every 30 days, and a feature that analyzes the account’s...