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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    YouTube is a billion person global community curating videos for every possibility. Re/code also reported that Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the...

  2. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    Genuinely engaging with our passionate YouTube community is the other part, and that helps drive our business. According to Google research, 50 percent of all beauty shoppers watch a beauty video on YouTube while they are shopping for beauty products.

  3. 11 Must-Measure KPIs for Content Marketing Success

    The search community has always been infatuated with content in one format or another, and the saying "Content is King" isn't exactly new. However, the reality with content marketing that most people are starting to awaken to, is that content has...

  4. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts by driving traffic from Facebook, Twitter, Pinterest and other social media websites.

  5. The Role of #Hashtags in Social Media and Search

    Recent Google updates have amplified visibility of hashtags in organic search results on Google.com as well as Google+ as demonstrated by the results of a Google search query for #milliondollarwebsites used to promote my book and Google+ Community.

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Social Media Managers, a group of social media experts and community managers. I asked the organizers of several of these groups four questions about hot industry topics and here are the answers that Antonio Casanova (AC), Bob Tripathi (BT...

  7. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    So while they work with authorship data and how changes in networks affect behavior, they also focus on face-to-face interactions within the SES community. Therefore, the Internet Marketing Ninjas build expertise and authority through in-house...