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Google Advertising Content Contextual

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  1. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Always make anchor text contextual, never link to transactional/commercial content unless you are talking specifically about it. Even forgetting about the debatable value of Google authorship, if you have a writer with a popular and highly targeted...

  2. Search vs. Social: The 50 Shades of Gray in Online Information Retrieval

    Users’ information retrieval habits are contextual – they vary based on the context of what the user is searching for and, in turn, the platforms they use. Time will tell, but for now, users utilize search universally while turning to social in...

  3. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    Later that same year I was able to successfully launch a contextual ad campaign on MySpace and leverage a 10-15 percent CTR on ads for pennies on the dollar. This campaign was able to net hundreds of thousands of dollars for my client and their...

  4. Search Engine Users Dislike Personalized Search But Like the Results

    Contextual signals might also include search history stored in cookies for up to 180 days, according to a Google blog post on personalization. Google, for example, has been using contextual signals to offer up more relevant results since 2005.