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  1. Google Improves GDN Targeting With Bizo Audience Segments

    While Google has made strides in the past, until now, much of Google’s ability to target on their display network focused on content. As advertisers continue to require their digital marketing efforts accountable for results, the ability to deliver...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    With big brands going all-in with content marketing, the competition has never been fiercer. You can also outreach using Twitter, Google+, and even LinkedIn. I'm always looking for examples of businesses that are doing well with content marketing...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    This advanced form of Custom Audience retargeting helps you map the buying intentions (Google and Bing search history) of website visitors to their potential lifetime value (audience DNA), and then serve relevant ads to them on Facebook based on...

  4. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Google's response to the evolving multi-device world was a step to better align its advertisers with the future of digital marketing, streamlining campaigns and taking context into account. The biggest news on the paid search front in 2013 had to...

  5. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. Today's "perpetually connected" consumers are known to...

  6. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that they're the kind of business Google wants to support. Establishing Google Authorship of your content, and tying it to your Google...

  7. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13 conference.

  8. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...