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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Supplementary content (used by Google in its Quality Rater Guidelines) is any additional content on your Web pages that’s not the core content on the page or ads. And as mentioned earlier, supplementary content has made its way into Google’s...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Well, now that Google traffic has returned based on recovery, it’s smart to analyze the top pages receiving that traffic to ensure all is OK from a content quality standpoint. That said, you need to hold off on celebrating until you make sure your...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When you click "Fetch and Render," Google will fetch the page and render it using the necessary resources to build the page content. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.