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  1. Marin Adds Google Shopping Campaign Management

    That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its advertising platform, announced last week. Marin estimates retailers will allocate one-third of their entire paid search budgets to...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    The Facebook Exchange (FBX): Retarget select audiences based on traffic delivered through paid search and Google Shopping campaigns. Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on...

  3. 5 Takeaways From the World Cup for Global Search Marketers

    Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only exception to that theory). Take advantage of the opportunity to be involved and active on social media, whether it...

  4. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    RKG noted in its report that "queries still being passed are skewed towards certain Web browsers and likely do not represent total Google queries very well. With display advertising, investment in the Facebook Exchange (FBX) increased by 72 percent...

  5. Germany to Treat Google Like a Public Utility?

    German officials are reportedly planning to clip the wings of technology giants such as Google through heavier regulation. The country's Federal Cartel Office would be given powers to curtail Google's influence, were it decided that it had got too...

  6. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Toolbar on Chrome: By July 22, the Yahoo Toolbar will be removed from the Chrome Web store, to comply with recent Google Chrome policy updates. Do you think that the large number of changes will push users to try other search engines such as...