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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    Around the world, Google dominates in the global search engine market share, with 74 percent of the impressions, 61 percent of the clicks, and 86 percent of the cost. Though paid search advertising has increased 28 percent from last year, CPCs fell...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Google My Business Google gives you the option to highlight product availability in Google maps with Local Google Shopping, as seen below: AdWords makes it really easy to link Google My Business Import your business location(s) from GMB into...

  3. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    If you do a search ad buy in Google, almost by default it’ll include desktop and mobile," says Laszlo. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the...

  4. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Google ends up dishing out more and more organic search traffic, even when there are problems on the site engagement-wise. That means that Google is getting even more engagement data during the surge, even when the site has serious problems.

  5. Google App Searches Gmail for Upcoming Bills

    Here’s the hard truth: If you’re a Gmail user, Google is already scanning your emails for advertising and retargeting purposes. That is a question you’ll never have to wonder again with the Google App’s new update.

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    When people find out I’m the author of Google AdWords for Dummies, the second most common reaction, after "What’s AdWords? Broad Match keywords: Instead, choose exact and modified broad match to keep Google from throwing too much junk into your...

  7. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Google unfortunately doesn’t inform webmasters that they are being algorithmically demoted or how close they are to recovery. That’s where Google is getting user engagement data from, and you can often find glaring issues while going through the...