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  1. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    To create these, you’ll need to have your AdWords account connected to your Google Merchant Center and have your product feed uploaded. One takeaway Pease noted is that Google recently launched "Dynamic Sitelinks" worldwide.

  2. Should You Syndicate Your Blog to Get More Traffic & Leads?

    We'll focus only on organic channels that syndicate your blog's RSS feed. When they do this, the Google bots are not confused anymore as to which is the original article and the link juice (ranking authority) passes on to the appropriate author...

  3. 26 Free Must-Have Tools for PPC Success

    Use FTP to send your merchant feed to Google automatically. FTP for Google Merchant accounts Google Suggest is a fun and enlightening way to do keyword research. Google Documents I love creating shared Google Docs for internal and external use.

  4. 21 Ways to Scale Content Promotion for Maximum Exposure

    Leverage the built-in syndication and distribution of your blog to get the word out to your audience or anyone who subscribes to your RSS feed with the click of the publish button. Take advantage of the built-in reach of your social platforms and...

  5. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    I can tell more about a brand by looking at their Instagram feed than I can about any marketing message, ad or press release," Kintzler said. For example if you have a domain yourname.com, RebelMouse is one possible solution to power up content in...

  6. Marketing Automation & Search – 3 Strategies for Mutual Success

    This need to feed your automated marketing platform with whitepapers, guides, articles, videos, podcasts and infographics is great for those of us living in the top of the funnel. Well, if you know how often a typical SEO/PPC lead is going back to...

  7. Top 10 High Impact Google AdWords Innovations to Watch Now

    Using the Display Ad Builder and Google Merchant center, Google will update ads in a template with products from the merchant feed. With a keyword search, Google will automatically select the most relevant product from the merchant center account.

  8. Adding Negatives: How to Filter Out Bad Paid Search Clicks & Prospects

    Product Listing Ads, which work by connecting your product feed from your Merchant Center account, also have negative keywords. If you’ve never built a keyword list before, Google will also suggest lists from existing keywords that you commonly use.

  9. How Search Engines Use Machine Learning for Pattern Detection

    Combined these patterns are the best bamboo forests to feed your Panda (forests represent combinations of trees). While it’s impossible to explain in one short article how machine learning influences our lives, understanding the basics of machine...