SEO News

Google Adsense Search Ad Placement

  1. It's Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends

    The ad and image placement policy stated: Interestingly, some are like the methods AdSense publishers used to use to increase CTRs before Google banned them. A few years ago, some creative AdSense publishers used to place pictures in front of the...

  2. Google Updates AdSense Program Policies Page

    Ad placement in emails and email programs: This updated policy clarifies that Google ads , search boxes, and search results may not be placed in emails, as well as alongside emails. Google brand violations: This policy has always existed in our...

  3. What Can TV Learn from Search?

    Contextual ad placement can be effective in search where a query can serve as a proxy for user intent. For example, consider contextually placed text ads in Google SERPs versus Gmail (or the AdSense publisher network for that matter).

  4. Placement-Targeted Campaigns: Taming the Beast

    According to Google, a new placement-targeted campaign starts out with a low quality score – an intentional "demerit" designed to inhibit "spammers" from deluging AdSense publisher sites with low-cost, low-quality ads.

  5. Content Ad Campaign Keyword Strategy Revisited

    In previous columns, I've described how content matching algorithms work, and explained the concept of themes -- in Google's case, a list of 594 known categories it uses to match content ad groups to corresponding AdSense publisher pages.