SEO News

Google Adsense Search Ad Placement

  1. It's Beginning to Look a lot Like Christmas: Changes At Google to Increase Ad Spends

    The ad and image placement policy stated: Interestingly, some are like the methods AdSense publishers used to use to increase CTRs before Google banned them. A few years ago, some creative AdSense publishers used to place pictures in front of the...

  2. Google Updates AdSense Program Policies Page

    Ad placement in emails and email programs: This updated policy clarifies that Google ads , search boxes, and search results may not be placed in emails, as well as alongside emails. Google AdSense Allows Feed Ad Review

  3. What Can TV Learn from Search?

    Contextual ad placement can be effective in search where a query can serve as a proxy for user intent. For example, consider contextually placed text ads in Google SERPs versus Gmail (or the AdSense publisher network for that matter).

  4. Placement-Targeted Campaigns: Taming the Beast

    According to Google, a new placement-targeted campaign starts out with a low quality score – an intentional "demerit" designed to inhibit "spammers" from deluging AdSense publisher sites with low-cost, low-quality ads.

  5. Content Ad Campaign Keyword Strategy Revisited

    In previous columns, I've described how content matching algorithms work, and explained the concept of themes -- in Google's case, a list of 594 known categories it uses to match content ad groups to corresponding AdSense publisher pages.