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  1. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Again, in my own investigation I came across many landing pages that made suggestions for similar price range hotels and even used AdSense ads to direct traffic elsewhere and again, effectively draw revenue from the hotel's reputation.

  2. What's a Yahoo Advertiser to Do?

    While Google is making billions of dollars from its content network (AdSense) Yahoo is moving away from this idea, and concentrating all of its efforts towards Search and Display in the European Union.

  3. Google Responds to FTC's Self-Regulatory Principles

    Google highlighted that in 2007, they paid out $4.5 billion to publishers utilizing the Adsense network. In addition, our AdSense product allows us to provide ads to visitors to the web sites of third-party publisher partners based on the content...