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  1. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Consider creating ad landing page policy for channel partners that forbids offering contextual ads or suggestion alternative hotels. Again, in my own investigation I came across many landing pages that made suggestions for similar price range...

  2. Replicating the Web: Will Google Dominate Mobile Search?

    So the plan is essentially to build a large contextual ad network and a base of search traffic on one end. Before Google was a search behemoth with 63 percent U.S.market share, it built itself up by distributing its search box and text ads with the...

  3. SearchDay | SEO Dreams are Made of This

    Chitika Sees 200% Growth in Premium Ads for 2008 Posted by Nathania Johnson Nov 18, 2008 Contextual advertising network Chitika has announced that their Premium Ads product has seen 200% growth in 2008.

  4. Google Earnings Top $5.37 Billion in Revenue Q2 2008

    Real estate sector for paid search and contextual ads is down year-over-year. Paid Clicks - Aggregate paid clicks, which include clicks related to ads served on Google sites and the sites of our AdSense partners, increased approximately 19% over...

  5. What Can TV Learn from Search?

    Though contextual advertising works well in Google search results, it hasn't proved as effective in Gmail where text ads are served based on keywords that show up in mail messages. But this is a minimal effect compared to pull-based targeting...

  6. Google Responds to FTC's Self-Regulatory Principles

    As currently drafted, the proposed principles would apply to contextual advertising, which we define as advertising that is provided in response to the current activities of a user. In essence, then, our contextual advertising allows for the...

  7. Tips for Google Site and Category Exclusion Tool

    You waste budget because contextual ads appear on sites that are "poor quality," meaning visitors to those sites are not likely to convert, even if your ads garner clicks. Targeting Google AdWords contextual advertising campaigns just got easier.

  8. Highlights from the SEW Blog: February 25-29, 2008

    SEW Experts: Google AdWords Contextual Advertising Mystery SolvedReaders have tried running placement-targeted campaigns, and found many AdSense publisher sites don't seem to be available to them. Many See AdSense Income DroppingWe've been hearing...