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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Supplementary content (used by Google in its Quality Rater Guidelines) is any additional content on your Web pages that’s not the core content on the page or ads. The more people that get annoyed by takeover ads and then jump back to the search...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are spending. By entering a competitor's domain, you can immediately see approximately how...

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in-line banner offers. And just to be clear, I draw a distinction between linkable assets and content with commercial...

  4. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Also, mix\ up your content types as the SERP is becoming increasingly crammed with video results, ads, and other signals. The Panda update targeted low value on-page optimization focusing on duplicate content and spammy outbound links, while...

  5. Nomenclature: The Industry Case For and Against SEO

    Almost every change we've seen to search engine results pages has led to fewer organic results – and more prominence given to paid ads. It changed dramatically again five years ago, when Google announced its critical first steps toward a universal...