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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google. This type of targeting by website behavior coupled with search behavior is a wake up...

  2. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    It’s no different than calling Google AdWords a waste of money because a campaign targeting all Google users internationally attracted useless clicks. The trend seen by one social media marketing consultant and one fake page set up by the BBC seems...

  3. Personalized e-Commerce Sites Can Increase Conversions by 70%

    In addition, Google offers what it calls content advertising: online advertising through its content network -- websites, news pages, and blogs that partner with Google to display AdWords ads. For example, let's look at Google AdWords, which allows...

  4. SearchDay: Search Engine Optimization: Back to Basics

    AdGooroo Founder Authors Search Advertising Book Posted by Nathania Johnson Aug 19, 2008 Richard Stokes, the founder of search marketing firm AdGooroo, has announced the publication of his new book, Mastering Search Advertising â”” How the Top 3...

  5. Yahoo Google Deal: Yahoo Adds AdWords Search Deal

    to run ads supplied by Google's AdSense(TM) for Search and AdSense(TM) for Content services next to Yahoo! Yahoo may also run Google-supplied ads on non-search Yahoo web properties, as well as on current members of its partner network.