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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Offline, such as radio and TV ads Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. How can you build your website in a way that will please both your visitors/customers, as...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  3. Google Search Plus Your World: The Peer to Peer Evolution Continues

    Yet when radio stations started playing “Hey Ya! Even if a new Celine Dion song sounds like every other Celine Dion song I’ve ever heard (and I haven’t liked any of them), I keep listening to it on the radio because it’s what I expect to hear.