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  1. Google Shopping Adds New Tools for Merchants: Bulk Uploads, AdWords Editor

    AdWords Editor doesn't allow advertisers to automate campaign or product group creating, so retailers looking to create Shopping Campaigns need to allot time to manually structure product ad campaigns and groups in AdWords.

  2. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    This can be very powerful, but the targeting options for YouTube campaigns are different from standard AdWords campaigns. Google AdWords and Bing Ads launch beta products frequently. The core of most PPC campaigns is text-based ads.

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Support of Google AdWords RLSA adds another arrow to our customers...