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  1. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    While many advertisers focus heavily on initial keyword expansion and ad copy optimization, relatively few think about the impact their ads might have when seen in rapid succession. To find out, I conducted a study analyzing estimated CTRs for 268...

  2. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    The technology allows advertisers to retarget Web users with ads in the search results based on prior Web behavior. Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords...

  3. ProFlowers, 1800Flowers Killing It in Paid Search Ahead of Mother's Day

    Advertisers in the flowers and gifts sector spent more than $15.4 million on Google AdWords desktop and tablet search in Q1 2014, "averaging a healthy 4.24 percent click-through rate and $1.66 average cost per click," according to research from...

  4. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    In a blog post, Google gave tips for making local ads more relevant: Advertisers can reach a large set of consumers by starting with a wide geographic area such as the entire U.S.and then using location bid adjustments to fine-tune bids for...

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Using this expanded data, advertisers can optimize and deliver more targeted ads when considering in-store transactions. Consumers are typically looking to solve problems with apps, so Google will look at information from Google Play that results...