SEO News

Google Ads Advertisers

RSS
  1. 10 Quick Paid Search Copy Tips to Improve Your Click-Through Rates

    Many advertisers include numbers in their paid search ads such as "20% off" or "10th Anniversary Sale. For instance, ads with the word "now" in the call-to-action ("Buy now," "Download now") underperformed all other ads by 7 percent.

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    By nature, social media marketers have prioritized high-quality, consumable content, feeding off the engaging environment in which their ads live. Search marketers should not ignore the power of content when it comes to crafting ads and landing pages.

  3. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is that many advertisers give up on AdWords way too soon. If your ads look the same as your competitors’ ads, then there...

  4. Marin Software Adds Support for Russia's Largest Search Engine

    That means advertisers can analyze, report on, and automate paid search campaign bidding through the Marin platform for Yandex. Marin says advertisers can leverage its platform to gain a better understanding of "how online ad spend on Yandex...