It's puzzling why Yahoo just doesn't continue serving Yahoo search results and ads under the AltaVista brand name, particularly since comScore includes AltaVista in their listing for Yahoo sites when reporting on explicit core search share an...
Google AdWords and Bing Ads keyword reports While Google's Keyword Tool is a place to look for traffic estimates, keyword traffic reports based on conversion or other site performance metrics (like bounce rate, time on site, pages/visit, etc) are...
Enhanced campaigns give retail advertisers the opportunity to get their product listing ads in front of a mobile audience. When Google announced their move to enhanced campaigns in February, many thought that Google had gone too far.
One of their concerns is the fact that paid ads and ad blocks aren't clearly shown to be paid advertisement, with the labels that have significantly smaller text, or that are more he then on the top right corner of an ad block as opposed to the...
Each morning, millions of people log into their AdWords and Bing Ads accounts to see how their performance was on the previous day. When you drill down further into the top movers data, Google will actually provide a "possible cause" of why the...
Google can also create those dynamic remarketing ads for merchants automatically. Here's what the ads look like: These ads are remarketing ads, as merchants are able to create dynamic ads that feature products a visitor has previously seen on the...
That's why it's a good idea to include product prices in your ad copy – to prevent clicks from tire-kickers who are clicking on ads to compare prices, with no intention to purchase at that moment. In fact, it's not uncommon to see the best ROI on...
No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in-line banner offers. To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends...
We reached out to Google for some clarification on the grant and any restrictions that ads from Michigan Compassion might have; we were curious about a few things: In a January post on Search Engine Watch, Amman Badlani talked about recent changes...
If you linked out to advertorials or accidentally to sites that garnered you this penalty, find them and no-follow the links, bring your page juice back to your site and in the case of advertorials clearly mark them as ads.
Beckman offered these stats when you have a combination of display and search ads: percent increase in search activity. So one of the first things you want to do, Beckman said, is to make sure that your brand has a profile on all the social...
Google is now allowing advertisers to nominate specific text that will display for their sitelink descriptions within their ads. This is pretty important for advertisers to consider, since Google has found that click-through rates on ads that...
Google Sites came in second with nearly 2.6 billion ads, followed by LiveRail.com with 2.1 billion, Adap.tv with 2.1 billion, Hulu with 1.7 billion, Specific Media with 1.4 billion and TubeMogul Video Ad Platform with 1.2 billion.
Their ads are currently served through Bing Ads, however they state the use of these ads does adhere to their privacy policy. Although Google, Bing, and Yahoo have stringent privacy policies, there have been enough people worried that they have...
The primary factor for this is the required upgrade to the Enhanced Campaigns that groups tablets, with historically lower CPCs, in with desktop ads, thus increasing overall costs. Adobe released their findings today on the impact of Google AdWords...
This is a "search term match type" and it tells you how closely the person's search term (that triggered your ads on Google) is related to the actual keyword in the account. We'd use keyword "-bakery" to ensure our ads are most relevant to the search.
This is achieved through remarketing cookies so that you can then use AdWords to show those users ads relevant to their location. The location report in Google Analytics is really good for national and international businesses and even those who...
USA Today also reported the group Digital Citizens Alliance found Google was allowing ads on YouTube videos that feature illegal content, such as buying drugs without a prescription. You may remember the 2011 debacle when Google paid $500 million...
Generally, the place to begin is with your ads, seeking to convert more qualified impressions into clicks. Thanks to the quality score algorithm, you now pay less per click than your competitors with less appealing ads.
Google feels that images can convey details that text ads might not, such as colors and designs. And AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may...
