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  1. Do the PPC Engines Reward the Right Behaviors?

    That's why it's a good idea to include product prices in your ad copy – to prevent clicks from tire-kickers who are clicking on ads to compare prices, with no intention to purchase at that moment. In fact, it's not uncommon to see the best ROI on...

  2. Linkable Asset Strategy: How to Pick & Prioritize Assets

    No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in-line banner offers. To fuel creativity even more, you can copy keywords and drop them into Google search, Google Trends...

  3. Google Grants Cannabis Group $240,000 in AdWords Money & Other Products

    We reached out to Google for some clarification on the grant and any restrictions that ads from Michigan Compassion might have; we were curious about a few things: In a January post on Search Engine Watch, Amman Badlani talked about recent changes...

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    This is a "search term match type" and it tells you how closely the person's search term (that triggered your ads on Google) is related to the actual keyword in the account. We'd use keyword "-bakery" to ensure our ads are most relevant to the search.

  5. Google Under Fire Again for Providing Easy Access to Prescription Drugs

    USA Today also reported the group Digital Citizens Alliance found Google was allowing ads on YouTube videos that feature illegal content, such as buying drugs without a prescription. You may remember the 2011 debacle when Google paid $500 million...

  6. AdWords Image Extensions Bring Images to Google Search Ads

    Google feels that images can convey details that text ads might not, such as colors and designs. And AdWords is expanding their reach with the search results ads by now allowing advertisers to use image extensions with their ads so that images may...