A lot of people talk about Facebook ads as though they're all the same. In other words, ads are purchased in a dynamic CPM (dCPM) auction with real-time bidding. Facebook now offers two categories of ads: Marketplace ads (Like Ads, Sponsored...
Twitter also made changes in its ads center that it claims gives advertisers more detail on audience segments, allowing them to view their audience, for example, by device, location, gender, and interest.
One of the many opportunities is online ads. Google’s New Multiscreen World study, published last summer, showed similar stats when it came to how mobile plays into searches online. But in Google's findings, the data showed 61 percent continued on...
Content is less awesome when it doesn't appear at or near the top of the page.especially if the above the fold content is strewn with ads. You've probably heard of QDF or "Query Deserves Freshness" as a signal Google looks at for certain queries.
According to Google's Mohan, "By changing the conversation to one about actual viewed impressions, the goal is to give brands comfort that their ads are actually being viewed by human beings. In August 2012 it announced VivaKi will use the offering...
Easier planning, better reporting: New tools for display ads – Inside AdWordsNow available: Google Display Planner and two new reports, Demographic Performance and Placement Performance. Bing Ads and You: Keyword Distribution Graph Coming Soon...
We can now map that need state to web pages, keyword ads, display ads, and more. Run Surveys: Get an up to date pulse on customer sentiment and market sentiment using Google Surveys or SurveyMonkey. I'm a big fan of Google's Coke vs.soda vs.pop...
In March 2013, Americans viewed a record 13.2 billion video ads, with Google sites ranking first with 2.3 billion ads. In February 2013, Americans viewed 9.9 billion video ads, with Google Sites ranking first with its all-time high of 2.2 billion ads.
Full Disclosure: I work for Bing Ads as an Evangelist. Our advertisers and partners often tell us that Bing Ads converts better and has lower CPCs, and we know that our audience drives that performance," said Shawn Mohamed, Group Manager of Bing...
Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images...
There are some companies that actually produced ads during the Supreme Court hearing on DOMA, and also on the naming of the new pope, and this is a total misrepresentation of true real time marketing.
Google Loses Round In Lawsuit About AdWords Pricing – MediaPostGoogle didn't give Arkansas lawyer and AdWords advertiser Rick Woods of Arkansas "smart pricing" discount in six instances and didn't geotarget his ads as promised.
If you triangulate Facebook's moves with Nearby/Local Search, Graph Search, and mobile news feed ads, there's an opportunity to connect buyers and sellers in locally relevant ways. In other words, Google's use case has clear commercial intent for...
Speaking on ads, Google's founder reminded investors why Google has been so successful at monetizing ads. Google ads have been the company's lifeblood since the beginning. During the earnings call Page said the secret is to think of ads as...
The Google Affiliate Network let advertisers buy and track affiliate ads on a cost-per-conversion basis. Hirschle, head of Google Affiliate Network, cited the rapid evolution of CPA advertising and said the company would focus on newer CPA tools...
SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...
Further, this shows that while it's important for Bing Ads to keep up with Google to facilitate the flow of ad spend across AdWords and Bing Ads, it does not mean they will stop innovating – which is great news, because to improve their share of...
The last reason and kind of the overarching theme is that if you don't control the feed as an agency or as a retailer, you really don't have any control over your Google Product Listing Ads campaign. In a series of six videos, CPC Strategy's CEO...
I've always recognized that Google is a business and they need information in order to do their job of serving targeted ads. Some thought it was just the search giant taking advantage of a dandy opportunity to bolster their data-hoppers to further...
In January, Unruly launched a tool to predict the "sharability" of video ads. Search Engine Watch got a sneak preview of Unruly Analytics yesterday in a Google+ Hangout. This new capability goes significantly beyond the useful information about how...
