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  1. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    I recently found a number of problems across companies that recovered, including landing pages that wouldn’t render at all, just the template rendering without the core content, ads that were broken or wouldn’t display, and more.

  2. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    And if you incorporate site links into your brand ads, your ad will take up more real estate. In AdWords, you can use Google Analytics to segment your brand keywords by channel. Bidding on your brand terms can provide a lot of benefits - they tend...

  3. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.