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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    And if you incorporate site links into your brand ads, your ad will take up more real estate. In AdWords, you can use Google Analytics to segment your brand keywords by channel. Bidding on your brand terms can provide a lot of benefits - they tend...

  2. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.

  3. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Google is the big daddy of paid search ads. For those who might not know what those little "ad" symbols...

  4. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    In particular, search ads saw 92 percent growth in 2013 - almost as much as display ads. Mobile search ads dominated in North America and Europe, but not in the Asia-Pacific region, Middle East and Africa, or Latin America.