The holy grail of content marketing is to make the process as predictable, repeatable, and scalable as the 30-second television spot or the banner ad without giving up the organic authenticity that distinguishes good branded content from marketing...
Using the same keywords on Baidu showed Nokia has bought Brand Zone, an ad format featuring brand logo, deep links, and images that dominate above the fold: Baidu also has a monopoly over the paid search market in China with its Brand Zone ad...
We're excited about any company being in a position to show the efficacy of advertising outside of the Google stack ad world," he said. It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help...
Not only have web users developed ad blindness but Google has also started penalizing pages that have too many ad units above the fold, and hint: they are looking for standard ad unit sizes. This is often talked about in paid search and display...
In many cases, the top ad unit contains 4 ads instead of the 3 that Google displays. One of the biggest concerns for PPC advertisers is the constant parade of new ad features being rolled out by Google.
Within the traditional AdWords UI there is a non-skippable InStream video ad unit, but who wouldn’t want an engaged user who chose to watch a video over one forced to view it? InSlate Ad Unit InStream Ad Unit
Your managed placement ad is competing against all the other ads in the action to take the #1 position and be the only ad shown in that ad unit. Your ad either shows or it doesn’t. Bid changes affect how many times your ad wins the auction and is...
In March, Ford ran a large, unique ad unit on the Facebook logout page. However, in his experience a lot of brands don't know how to measure performance properly, saying "Facebook advertising is not as simple as Google - you can't put a dollar in...
TrueView In-Search ads work almost exactly like a text ad in Google Search: a campaign is built by adding and bidding on keywords, and ads have the same length requirements as AdWords. Marketers must think through the videos and text in the ad...
As many of you have noticed over the past couple months Google has been expanding it's reach from the online marketing world to a much broader scope where it's competitors are thriving – the ad promo space.
The ads, bigger now, will start as a page post and then later appear as an ad unit on the right side of the user's home page. When a deal is claimed by a Facebook user, his or her friends will see an ad in their news feed.
In concerns to that ad unit, Twitter told ClickZ that it's made pricing more nuanced for international brands. The New York-based credit card firm will lean on its Open Forum microsite to provide how-to information on buying Promoted Tweets and...
Despite statements like this and many others, Kantar Media, a unit of ad giant WPP, is trying to figure out the exact numbers that the search giant is making. Over the past year Google has been doubling its efforts to improve its display, mobile...
Yahoo, Google, and AOL are investing more heavily in original video content, motivated by rising consumer demand for short-form series and strong advertiser interest in premium pre-roll ad inventory. We need to develop key metrics to demonstrate...
This ad-unit controls the top of the search results page and delivers huge brand impact and a significant increase in click traffic. Search for major brands such as BMW, Mercedes, Hilton, Chanel and others and see the power of this ad-unit.
But it seems that still isn't enough, as Google is now making it possible for some brands to receive a total of 10 clickable links in a single ad unit and further eat up space above organic search results.
The unit is approximately three ad spots tall, updates in real-time, and infinitely scrolls on mouseover through all notications. Response to Google+ I think it would be premature to say that this is in direct response to Google+ but it is worth...
On the surface, your average ad position is one of the most straightforward metrics you’ll find in Google AdWords. Your impressions are directly correlated with your ad position. What the advertiser needs in this situation is either ad scheduling...
Google AdMob Adds Windows Phone 7 to Mobile Ad Mix - Google Watch After Ad Changes, Yahoo Media Unit Gets a Management Shakeup - All Things Digital Millennial: Android Continues To Account For Over Half Of Mobile Ad Impression Share - TechCrunch
If you're a website publisher and want to avoid having a blank space where a PSA used to appear, you can select and edit your ad unit on the "My Ads" page (for the old interface, edit ad settings by going to "My Account," and to to "Manage Ads").
