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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    For example, consumer activity captured online enables an advertiser to retarget a shopper with an ad for the exact same TV that person had in his or her shopping cart but didn’t purchase. Remarketing Lists for Search Ads (RLSA): Google RLSA...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them in a minute). Just when you think you have the Google Display Network (GDN...

  3. Leverage Twitter's Influence To Work For Your Brand

    Calvin Klein has a large and active twitter base, so it was a smart move for them to leverage Vine to run this ad during the power outage at the Super Bowl. A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000...

  4. Google, Bing Launch TV Commercials For Holidays

    As Google CEO Eric Schmidt said in a blog post at the time, “We didn't set out to do a Super Bowl ad, or even a TV ad for search. You might remember Google’s first real crack at TV advertising, during the 2010 Super Bowl, with their “Parisian Love...