Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15-second slot when they debut in June or July.
Google Tops Facebook in UK Digital Ad Revenues – eMarketerGoogle at 44.2 percent; Facebook at less than 5 percent. UK digital ad spend up 12.5% to £5.42bn in 2012: report – EconsultancyMeanwhile, the IAB reported that UK digital ad spend in the UK...
So, the news that AOL is bringing its video library to a whole new audience of viewers on YouTube is a major milestone in the online video industry. Ad sales will be handled by AOL's sales team, opening up a new revenue stream for the company and...
When the survey looked at advertising's ability to get shoppers to stores or retail websites, it found that 56 percent of consumers who recalled being exposed to a searchad were prompted to take the next step, with video the next highest driver...
Their latest Droid phone ad even plays with the attitude of them taking over. People in our industry need to watch this hearing, as should the generic public, to understand exactly what this company does.
Unlike Google, Naver’s goal is to keep users on its portal as long as possible because ad revenue is dependent on how long they stay and the number of pages visitors view on its portal. However, Daum announced an alliance with Nate a few months...
SearchIndustryNewsGoogle help wanted: antitrust lawyer - CNET News Here's a roundup of today's other searchnews and headlines from around the web. Text Ad Optimization Q&A #5: Have You Had Any Surprising Text Ad Testing Results?
SearchIndustryNews Here's a roundup of today's other searchnews and headlines from around the web. Text Ad Optimization Q&A #4: How Important is Text Ad Testing in Overall Campaign Optimization? Yahoo News and Yahoo Bus Stop Derby Bring Home...
SearchIndustryNews Hyperlinked Headlines May Hurt Your GoogleNews SEO - Search Engine Roundtable Here's a roundup of today's other searchnews and headlines from around the web. Text Ad Optimization Q&A #3: What Factors Have The Greatest...
SearchIndustryNews Mobile Search
of SearchAd Clicks From Mobile - ClickZ Here's a roundup of today's other searchnews and headlines from around the web. Text Ad Optimization Q&A #2: How Do You Pick Which Ads To Test First?
Bing, Ask Buying Ads On Google Doodle NewsSearch Results by Frank Watson The popularity of Google Doodles has not been overlooked by Bing and Ask, both engines are buying low costing paid search traffic for Yuri Gagarin figuring the people who...
Here's a quick rundown of four of their latest tests involving Twitter profile integration, AdWords display URL spacing, a revamped News layout, and AdSense ad variations. Google AdMob Adds Windows Phone 7 to Mobile Ad Mix - Google Watch
SEO Strategies for GoogleNews - Distilled GoogleNews Here's a recap of this week's columns and news stories for the week of Feb.to 26, as reported by Search Engine Watch, as well as searchnews and tips from around the web.
An antitrust investigation initiated by Italian newspaper publishers who cried foul over lost advertising revenue when their headlines were pulled from Google's main search results after they opted out of Google's News results, has ended.
GoogleNews "Slows" Publisher Inclusions For Holidays - Search Engine Roundtable There's still time to meet your 2010 resolution to become Google AdWords certified - Google Agency Ad Solutions Blog GoogleNews Adds "Follow News" Button, Easy Way To...
Where Grab Networks fits into the searchindustry is through their video indexing technology. However, the relationship has the potential to evolve into something truly symbiotic because these types of products have strict brand guidelines and can...
The big news in SEO recently was the revelation that social media signals affect natural search rankings, from interviews with people at both Google and Bing -- although no indication was given to how much they affect rankings.
Google Buys Ad In Biggest French TV Night Of The Year - Silicon Alley Insider And we charge advertisers only when a viewer has chosen to watch your ad, not when an impression is served," Google announced in the Inside Adwords blog.