Detroit Lions football game on Thanksgiving, promoting the Circles and Hangouts features of their social network. As Google CEO Eric Schmidt said in a blog post at the time, “We didn't set out to do a Super Bowl ad, or even a TV ad for search.
Rather than simply create what it [Google] thought was a good ad, it published several at once on YouTube in the weeks before the game. Then, when the ad finally ran, Schmidt claims Google was able to evaluate its return on investment very quickly...
Isn't this a natural as finding lions, and tigers, and bears in the forest? Hulu saw a significant spike in activity after it aired an ad during this year's Super Bowl, "which both ignited the site's popularity and highlighted the growing...
Cannes Lions Advertising Festival covers what we've seen before, traditional ad buyers worried that search is going to rob their budgets while search engines planning to do that theft try to distract with a "search is a brand thing" message.
