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  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. For example, consumer activity captured online enables an...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    Ads on Google+? A few years into Google's gamble in social media and Google+ is still completely void of ads. Well, just a few weeks ago it came to light that Google will begin testing +Post Ads. Throughout 2013 and leading up to the IPO Twitter...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs. Advertising (ad impressions, clicks, traffic) Advertising Value - Search Web Traffic Referrals: e.g.social reviews or comments ranking in search results) GOAL: Drive More Web...