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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We hit our budget caps every day (we didn’t want to over-spend since sales were initially pretty slow) and approximately 70 percent of our traffic was coming from these devices. There are a few factors that may cause unqualified traffic, such as...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to...

  3. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    If the intention of your landing page is to sell your product then you need to write copy that will do that for you; your content should be your sales assistant. One problem is that users will typically upload their car ad to as many classified...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Borrell: There's Money in Local Media – ClickZTraditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report. Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising...

  5. Google Shopping: Product Listing Ad & Feed Optimization Tips & Best Practices [Videos]

    You can get pretty cheap traffic from this program that's really qualified, moreso than almost any other sales channel. Google Shopping's ad program Product Listing Ads gives online merchants a lot of control in managing product visibility.

  6. 3 Mobile Marketing Must Haves for the Holiday Season

    Thanks to a flood of mobile device sales throughout the year, mobile is poised to play an even more crucial role during the 2012 holiday season. This means that Randy in New York City will see an add promoting the season’s most popular hot coffee...

  7. Facebook Exchange: Real-Time Ad Bidding & Retargeting Set to Launch Soon

    Real-time bidding–based display advertising sales will take the online advertising industries in developed nations by storm," said Karsten Weide, IDC's VP of Media and Advertising. By 2015, we estimate that at least one-fifth of all display...