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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  2. Don't Overlook Local Search Opportunities

    From the days of an overpriced local print ad or radio spot, times have really changed. In case you've never checked it out, local radio and local television advertising can be quite expensive. Radio, television, print/newspaper, and interactive...

  3. Accessibility Can Be Profitable

    Marketing within the top 500 companies is typically targeted toward advertising, excessive radio usage, and magazine and newspaper ads. Most of these companies already have a Web site and a way to sell or provide enough data for a prospect to make...

  4. For Local Search, It's All About the Online-Offline Gap

    Traffic rose by up to 200 percent in cities where the print and radio ads ran, and sales increased up to 33 percent. I can do everything: create our AdWords campaign, choose the newspapers and stations, upload radio spots, negotiate with publishers...

  5. Google Analytics' Cross-Channel Measurement

    If the person responds "I heard about it on the radio," you have a great indication of a win for that ad. One thing that attracted them was Google's auction model for radio. One way to see the impact of a TV ad campaign on online sales is to show a...