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Google Ad Sales Audio Ads

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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Needless to say, employing autoplaying video or audio ads can kill engagement. Auto-Play Video Ads (or Audio Ads) My recommendation is to make sure users trigger the video and/or audio. There’s nothing like hitting a Web page for the first time and...

  2. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Gmail also introduced multi-email, allowing power users to double their productivity by typing multiple emails at once, predictive text mode, and optional audio feedback. The collars fit around your pet’s neck and use a series of sensors to record...

  3. For Local Search, It's All About the Online-Offline Gap

    This essentially brings together Google's Audio Ads, TV Ads, and Print Ads -- each of which result from its recent partnerships with traditional media companies to resell their ad inventory. And with audio ads, advertisers can target various...

  4. Google Analytics' Cross-Channel Measurement

    Bedding.com saw a 32 percent increase in unique visits, and a 28 percent increase in sales since adopting Google Audio Ads. However, Google's recent announcement that they're providing tools to measure the impact of Audio ads raises some...

  5. Inside AdWords and Contextual Advertising: The Tipping Point

    For example, Google supplies audio advertisers with a free bank of toll-free phone numbers, so response rates of individual ads or radio stations can be easily tracked. Advertisers can place ads in print (newspapers), audio (radio) and video (TV).