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  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Nick Carter, director of marketing and sales said the company jumped on the chance to test the new feature. Multiple ad groups for "advanced retailers": Google AdWords said "advanced retailers" will now be able to create multiple ad groups within a...

  2. 26 Free Must-Have Tools for PPC Success

    People (e.g.sales teams, live chats) (Sanner) This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing page tests. It'll show search volume, create ad groups, and provide demographic data – all in Excel.

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Use this data for paid search to see how PPC is contributing to the overall channel mix for sales. Google Analytics will give credit to conversions and ecommerce transactions that occurred via last click or last campaign, search, or ad that...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We hit our budget caps every day (we didn’t want to over-spend since sales were initially pretty slow) and approximately 70 percent of our traffic was coming from these devices. There are a few factors that may cause unqualified traffic, such as...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Marketing to existing customers is a great way to boost repeat sales. One of the primary ways marketers can increase sales with Custom Audiences is to reengage with existing, high-value customers. At the end of January, Facebook announced the...

  6. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    What he called "product placement on steroids" had generated "millions of dollars" in product sales for Beautychoice.com. Multi-billion dollar beauty corporations with massive ad budgets and high-end creative agencies are getting beat on YouTube by...

  7. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Although there was no way to tell if the billboard was doing anything, Lisa was pretty sure it wasn't because sales were dismal across the board. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to...

  8. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    Over the course of my trips, I turned to my tablet while relaxing (and digesting) to check out the latest deals and sales. By associating phone calls back to ads and keywords, marketers can discover what works to keep the phone ringing and optimize...