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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    The "80/20" rule means that 80 percent of your traffic/sales are generated by 20 percent of your keywords. You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor...

  2. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share of the music industry's sales and streams. In preparation for the Music Pass service, YouTube has been working with these...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a lower cost per click), and presumably more sales. Although my friend didn't find what he was looking for (more on that later), he did end up clicking on...

  4. Google: Local Searches Lead 50% of Mobile Users to Visit Stores [Study]

    And Google says these people are ready to buy once they are in a store, as 18 percent of local searches lead to sales, compared to 7 percent for non-local searches. Searches with local intent are more likely to lead to store visits and sales within...

  5. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    Nick Carter, director of marketing and sales said the company jumped on the chance to test the new feature. Multiple ad groups for "advanced retailers": Google AdWords said "advanced retailers" will now be able to create multiple ad groups within a...

  6. 26 Free Must-Have Tools for PPC Success

    People (e.g.sales teams, live chats) (Sanner) This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing page tests. It'll show search volume, create ad groups, and provide demographic data – all in Excel.