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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    SEM CTC's are unlike traditional print or even online display campaigns that have a click to call action. Optimization and scaling of any CTC campaigns requires a clear documentation of conversions happening via the phone once the customer acts on...

  2. Reach and Frequency: SEO Secret to Brand Building on Google?

    As someone who came into the SEO/digital marketing space from a traditional marketing background (radio/television/print), it’s fun to think about where we’re heading next. For those of us who have been in search engine optimization (SEO) for a...

  3. Google Analytics Evangelist Avinash Kaushik to Be Featured in SES Webcast on January 12

    Incisive Media is a leading global provider of specialized business news and information, in print, in person and online. SES New York will offer presentations, panels and networking events for marketing professionals working in mainstream...