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  1. Don't Overlook Local Search Opportunities

    From the days of an overpriced local print ad or radio spot, times have really changed. Radio, television, print/newspaper, and interactive -- I covered them all. In case you've never checked it out, local radio and local television advertising can...

  2. Google Dropping Radio Ads, Selling Radio Automation Business

    After the radio ads are run, you will be able to view online reports that tell you exactly when your ad played," Inside AdWords noted. Spring has come a little early for Google, as their spring cleaning continues with the dropping of radio ads from...

  3. Where's The ROI?

    Now is the time to divert some money away from your print and radio advertising. I ask every single client, friend, or acquaintance I help what their ROI is with traditional advertising (e.g.yellow pages, brochures, TV, radio, or even restaurant...

  4. SearchDay | Where's The ROI?

    Expect to see display ads (like the one below) and hear radio ads as the campaign unfolds. The Yahoo Search blog posted a radio ad on its blog. Full story » Print version Full story » Print version Full story » Print version

  5. For Local Search, It's All About the Online-Offline Gap

    And to get all of this going, Google has partnered with DISH Network to resell television inventory; 750 newspapers for Print Ads; and Clear Channel for radio. Traffic rose by up to 200 percent in cities where the print and radio ads ran, and sales...

  6. Search Spend Seems Healthy Despite Slowing Economy

    Search is getting more budget from offline media that are usually used to narrow-cast, instead of TV and radio, which are broadcast media," Lee said. As search becomes more recognized as something that brand advertisers can use, I'd expect to see...

  7. Google Analytics' Cross-Channel Measurement

    If the person responds "I heard about it on the radio," you have a great indication of a win for that ad. One thing that attracted them was Google's auction model for radio. As part of this, Crosby said it would be possible for them to provide...

  8. Inside AdWords and Contextual Advertising: The Tipping Point

    Advertisers can place ads in print (newspapers), audio (radio) and video (TV). For example, Google supplies audio advertisers with a free bank of toll-free phone numbers, so response rates of individual ads or radio stations can be easily tracked.