Consider these five new features that will have advertisers and PPC managers excited about the progress. Between now and the next few weeks, Google is rolling out ad group level mobile adjustments. Ad Group Mobile Bid Adjustments
As most PPC managers well know, quality score has a big impact on cost efficiencies as well as ad position. Speak to other channel managers or the director of marketing to get to the root of the issue and jointly seek a solution.
In April, some PPC managers were outraged when Google announced that using the ‘rotate evenly’ setting indefinitely can inhibit performance and serve poor quality ads. Finally, Google just completely caved and gave advertisers the ‘rotate...
PPC managers have been searching for ways to make ads more relevant and tightly connected to searchers. If you're already testing mobile PPC, take it to the next level by incorporating display banners, mobile ad extensions, and fine-tuning...
Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships with quality score. Performance by targeted device (desktop, mobile, tablets, etc.
Some of these same features, however, have a few nasty tricks up their sleeve that can throw PPC managers off course. Click to call ad extensions in AdWords work by adding a clickable business phone number in ads that appear on mobile devices with...
Mobile only campaigns won't be merged and their fates rest solely on PPC managers. Advertisers worry that enhanced campaigns' mandatory mobile presence may increase the costs and/or negatively impact PPC performance.
Each list builds on the last as PPC managers the world over desperately try to improve functionality and reporting capabilities. For Sitelinks, what really has PPC managers (myself included) is being able to report how many conversions were...
My hope is that this article will establish signals as part of the PPC managers’ vocabulary, so that we can continue to document and prioritize them for everyone’s benefit and to inspire Google to offer more transparency.
This is very nice for users to be able to plan out spend and for PPC managers to be able to plan out what keywords to go after and how much they will be spending. One of the only things that I wish the new adCenter Desktop application would have is...
My Top 5 Excel Tips for PPC Managers - PPC Hero South Korea - Mobile Metrics Report - Google Mobile Ads Blog Facebook Ad Prices Rose 40 Percent in Q1 - ClickZ Google Told You So. All eyes on new CEO as Google reports first-quarter results - Reuters
Also, the Budget Summary report will be a quick reference resource so that account managers can quickly recognize any potential budget issues. Learn about PPC management, keyword research, search engine optimization (SEO), social media, local...
The major updates to AdWords Editor are for those PPC managers who are utilizing AdWords to its full extent with mobile targeting, display ads, and remarketing. In both cases, there are many features for PPC managers to be excited about.
These are great time-savers for PPC managers. Side note: It's a PPC best practice to use separate campaigns for computers and mobile devices. For example, one of our clients' PPC campaign results fell off the map over Labor Day weekend.
Microsoft adCenter is readying some new features for PPC managers. Company touts the first real-time, bidded ad exchange in mobile. Analytics & ROI iOS 4 Compatible Mobile SDK Now Available - Google Analytics Blog
Whole Foods Franchises, meanwhile, designate individual store managers to create check-in and mayor deals, redeemable for store items. The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO...
Yes, PPC managers are in for a bumpy ride but hopefully this information will help smooth out the road for you in the coming months. The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO...
So why don't PPC managers optimize for outcomes? The festival is packed with sessions covering PPC management, keyword research, search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local...
A group of three PPC managers from a local SEM agency walked up to our booth. Even though I took the time to explain the logic behind Google's API fees, and how their idea would cost them a fortune if it were even technically feasible, they just...
It's much less common for PPC managers to have segmented targets. Approximately 5,000 marketers and search engine optimization professionals attend SES New York each year to network and learn about topics such as PPC management, keyword research...
