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  1. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native, in-feed formats where the ads are delivered within the content stream and advertising is integrated more seamlessly into the...

  2. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The ability to grab e-mail addresses and sign up users for loyalty programs enabled Twitter to have a stronger tie to business metrics beyond their typical ad formats engagement rates. The expansive growth of mobile traffic in 2013 has led to some...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    AdWords advertisers were migrated to enhanced campaigns on July 22nd, at which time SEW author Lisa Raehsler collected tips to manage these new formats from PPC experts. Get to Know Google Mobile Ad Types to Better Connect When it Matters Most

  4. Mobile Ad Revenue Outlook: Local Search Leads the Way

    Facebook News Feed Ads), most mobile ad formats today fall into the main categories of search, display, SMS, or video. We'll also see premiums develop for location-targeted ads – a function of higher performance that's already evident from data...

  5. Google Plans to Combine Mobile & Desktop Ads

    The short of it is mobile ad formats are different and quite frankly, people are using it in a different way and advertisers are not convinced they should be bidding up for keywords the same way on mobile the way they do on desktop," MorningStar...

  6. Google Redesigns Local Mobile Ad Formats, Claims 100% Increase in CTR

    This past Friday, Google announced that they redesigned the local ad formats in Google Maps for Mobile. But where advertisers who have brick and mortar locations have seen great value is that Location Extensions also push ads into maps on mobile...