Start building up content equity on a few great sites. If you’re in the digital marketing world you know the keyword drill – visual, social, mobile, local, and content marketing. Smartphones are now the fastest spreading technology in human history...
Take Yelp: It's done a great job migrating its usage and brand equity into mobile. Google and others have already gone down this path, while showing strong performance for both call and click rates when localized content (including phone numbers...
The biggest SEO issue regardless with mobile sites is in dealing with and mitigating divided link equity. While RWD enables a single URL structure (maximum link equity) it can be tricky to implement. For example, subdomains might be easiest to...
In addition to default iPhone positioning, Google's mobile search dominance has come from brand equity and user loyalties migrating from online to mobile. But the main point is that Google's ownership of the mobile OS and its brand loyalty both...
Social Media Madness -- The Sweet 16 SEW EXPERTS: BRAND EQUITY In the spirit of College basketball's upcoming March Madness tournament, we've got the "Sweet 16" of social media. SEW EXPERTS: LOCAL & MOBILE SEARCH With mobile Web publishers, Google...
Ways That Facebook Can Make Big Money SEW EXPERTS: BRAND EQUITY Facebook celebrated its fifth birthday last week with 150 million of its closest friends. The version is Clickable Pro 2.0 and includes: Emerging Google Ad Formats â”” including Image...
Ways Twitter Can Make Money SEW EXPERTS: BRAND EQUITY With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. This allows developers to monetize their apps via a...
Social Media Predictions for 2009 COLUMN: BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009.
Social Media Predictions for 2009 BRAND EQUITY It's a new year, which means it's time to raise a virtual glass within your social network and toast your collective social graphs for a great 2009. Lies, Damned Lies, and Statistics LOCAL & MOBILE...
Trick or Tweet for CNN BRAND EQUITY Social media is revolutionary. Yellowbook Launches G1 Mobile Application Posted by Nathania Johnson Oct 30, 2008 Local business publisher Yellowbook has launched a new mobile application for the G1, the brand...
No Problem BRAND EQUITY Facebookers are annoyed that their beloved social network implemented a new design. Street View and Walking Directions Added to Google Maps for Mobile Posted by Nathania Johnson Sep 18, 2008 Google has added Street View and...
Google) Insights on VP Candidate Sarah Palin BRAND EQUITY The recently announced Google Insights tool provides unprecedented data on Google's user searches and trends. AOL says the combination of the Third Screen Media mobile network gives...
BRAND EQUITY While it's anyone's guess what will be rolled out at the f8 Facebook Developers Conference on July 23, the buzz is predicting an announcement of e-commerce and micro-payment capabilities.
BRAND EQUITY A look at Google Trends comparative data can help guide companies in making strategic decisions. Google Updates BlackBerry Search Results Pages Posted by Nathania Johnson Jun 27, 2008 Two weeks after launching faster pages for mobile...
BRAND EQUITY A look at Google Trends comparative data can help guide companies in making strategic decisions. Apartment Guide Launches Mobile GPS Search Application Posted by Nathania Johnson Jun 26, 2008 Apartment Guide has launched a mobile...
Google: A Case Study» BRAND EQUITY: Increasing brand value, customer trust, and profitsIt's an interesting marketing concept, but how do the Live Search results measure up to Google, the de-facto search engine standard?
BRAND EQUITY: Increasing brand value, customer trust, and profitsMicrosoft announced it will give cash back to people who use Live Search and subsequently click-through and make a purchase. Obama's Online Ad Spend Favors Google, Top Source of...
Social Media = Society's Watchdog» BRAND EQUITY: Increasing brand value, customer trust, and profitsAre social networks so powerful to cause an adjustment in personal and corporate behavior on a macro level?
How To Determine What A Link PassesAaron Wall over at SEOBook wrote a great overview article the other day about how to see if a link passes "Reputation / Authority / Equity / Juice / etc. Microsoft Wants an Ad Exchange TooNot to be left out of the...
Wikipedia is not a search engine, and links from Wikipedia no longer count towards increasing your link equity – so why should SEOs care about Wikipedia? Wikipedia is not a search engine, and links from Wikipedia no longer count towards increasing...
