Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still Dominates Tablet Ads With iPad Mini Gaining, Velti Finds – TechCrunch Facebook Seeks 7-Figure Price Tag for Summer Debut of Video...
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. PPC Ads: Estimated _____(#) clicks at $_____(CPC) display or ad costs.
Short, emotional (Twitter/mobile) Karen McGrane’s book, Content Strategy for Mobile, details the push toward more flexible and malleable content. For traditional marketers, this methodology might not seem too farfetched: Once ad copy is written, ad...
This new technology will automatically crawl your site, according to logic you define, and created dynamic ads that combine information from their crawl with your ad template: The startup’s proprietary algorithms automatically pick the creative...
Brands selling direct to consumer saw their trademark CPCs rise significantly, as click throughs were diverted from their trademark search ads to the image-pleasing PL ads shown right on the search results page run by their retail partners,” they...
In the same announcement from Google, they also revealed that mobile click-to-download ads will contain far more information. Not only can you create Sitelinks, Product Extensions and Social Extensions, now you can extend your ad with info about...
Google's DoubleClick Ad Planner show visitor levels and demographic data for sites drawn from visits to them using data from Google's own servers, a partnership with comScore and XYZ. Google Ad Planner
Bid for position 1 to 5 to be on Page 1 for mobile results but many searches will end up with only 1 to 3 ad messages on first page results. When developing mobile ads, Smith recommended to efficiently capturing traffic by offering users the...
Because Google can fit three text ads into a single block but only one image ad you will need to outbid all the text ads in order to show. Finally, keep your text and image ads in separate ad groups. Create two versions of each ad group and put the...
Devote some of your ad spending on Facebook paid ads. Image Source: Mez Ads The man behind the innovation and success of Apple's products, Jobs managed to create one of the planet’s most successful and leading-edge tech companies, transforming the...
Trada’s new crowdsourced Facebook Ads marketplace is designed to combat ad fatigue using the talent of their design and optimization pool to constantly optimize the best ad and image combinations possible.
Traditionally ads are difficult to target to a social network but if we speculate on the ad targeting signals mobile data affords them, daily deals could have real traction on Google+ due to group texting features such as +Huddle.
On the mobile platform, webmasters get a couple extra advantages with these extensions: The content is all optimized for the smartphone or other mobile device being used (see the image) and, most importantly, Product Local Ads will allow your...
Will +1 only apply to text ads, or will it also be available on Display Network text and image ads and on new ad formats such as product listing ads, product extensions, and Media Ads? As always, we look at an ad's performance relative to that of...
Getting 'mobile-ready' part 1: Creating a mobile-optimized website - Google Mobile Ads Blog Media Ads Joins the New Ad Formats Family - Inside AdWords Google Patent Shows Its Mobile-Payment Ambitions, but Raises Privacy Flags - BNET
Google AdMob Adds Windows Phone 7 to Mobile Ad Mix - Google Watch Millennial: Android Continues To Account For Over Half Of Mobile Ad Impression Share - TechCrunch Mobile Search iPhone Google Search App Gets Facelift, Name Change by Thom Craver
Facebook Grows Mobile Footprint, But Still No Ads - ClickZ A new ad rotation setting in AdWords lets you choose to show ads you expect to provide the highest conversion rate, rather than receive the highest click-through rate.
Time will tell if the new "Sponsored Stories" are just another gimmick, like changing colors behind the ads in Google. Now it has the opportunity to become advertising, food for brand ad fodder. The conference offers sessions on topics including...
