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  1. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    To provide more insight into the results, SEW spoke with Ryan Heuser, senior technical account manager of seoClarity, and primary author of the study. The most surprising points beyond that are the higher percentage in position 4 vs.on mobile...

  2. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Google offers its own automatic campaign manager. If you can pay for a proper manager, they are worth their weight in saved money. Buyer Beware: Just as in paid ads, a proper social media ads manager can be worth their weight in gold.

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    You're comfortable setting up a display remarketing campaign through Google Display Network (GDN) or DoubleClick Bid Manager (DBM). Your search ad appears and a user clicks on it It's an easy way to remarket across ad exchanges and allows you to...

  4. PPC Management: Your Past, Present & Future

    As a campaign manager, you should have a task list of recurring tactics. Providing strategic vision is what changes a campaign manager to a thought leader. The reason for this neglect is because urgent needs often take precedence over a campaign...