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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Marketers today want to reinvent themselves and the way they approach their work, but the majority need help to thrive in a digital world," said Brad Rencher, senior vice president and general manager of digital marketing business at Adobe.

  2. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    In looking at the data, it was hard to distill how much of this was directly due to enhanced campaigns,” said Greg Kunkel, global communications senior manager at Marin. Kye Mou, product marketing senior manager at Marin added, “Generally, we've...

  3. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    Google Tag Manager 'Premium Service Level Agreement' will be rolling out Q4 2013 for GA Premium users. Auto-Event Tracking for GTM (Google Tag Manager) Google Tag Manager (GTM) is designed to enable deployment of tags across all properties, takes...

  4. Google: 70% of Mobile Searchers Call a Business Directly From Search Results [Study]

    It’s clear from our findings that driving phone calls should still be a priority for businesses in every industry," according to Adam Grunewald, Google's mobile marketing manager. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic...

  5. Product Listing Ads Click-Through Rate 21% Higher Than Text Ads [Study]

    Kye Mou, senior product marketing manager at Marin Software, gave four tips on how to maximize performance of PLAs: Text ad CPCs shot up as well by 10 percent. In general, the more granular the product target, the more likely a relevant ad will be...