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  1. Google to Fight Piracy by Modifying Search Algorithms

    The biggest change in the Google search update will be new ad formats in search results on queries related to music and movies that help people find legitimate sources of media. However, this year's updated report features a couple of developments...

  2. 2013 Mobile Ad Revenue Hits $19.3B, Including Gains in Search

    However, globally, there are stark contrasts in the type of ad formats driving revenue. And, with $8.85 billion in net revenue, Google came out on top globally when it comes to mobile ad revenue in 2013, according to eMarketer.

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Launch New Ad Formats You can diversify your campaign by utilizing new ad formats such as image ads via the GDN or App Ads. As with any expansion tactic, some ad formats will work better than others and App Ads are totally different from everything...

  4. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    Use formats and images that place your ad in the top slot to help differentiate you from other results. Consumers that were given the Test SERP would see the test brand's search ad present at the top of their Google search results (as pictured below).

  5. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Experiments can include several different campaign components such as bid changes, new keywords, campaign settings, special bids for times and locations, ad formats, and more. During a live-stream event today, Google announced three key AdWords...