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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Display When someone searches Google or Bing and sees your ad, you only have 3-5 seconds to catch their attention otherwise they will click on a competitor's ad. I recommend ad testing as one of the first things you should optimize and...

  2. How to Dominate the Entire First Page of Google

    While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take advantage if and when they do. While you can't specify which organic site links will display, you can choose...

  3. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    PLAs display an image of the product that (hopefully) matches the consumer’s query, because shoppers are very visual animals. Last click is a poor representation of the value of organic search given that consumers may begin their journey on organic...

  4. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Display revenue was $402 million, down 11 percent vs. Facebook Seeks 7-Figure Price Tag for Summer Debut of Video Ads – Advertising AgeSeeking $4 million in new video ad business per day, advertisers will have to pay Facebook $1 million for a 15...

  5. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    An ad's historical performance on a particular site (Display Network only) Your display URL’s past CTR Also, be sure to conduct ads tests to glean “creative takeaways” and stash a reference sheet that indicate which type of headlines, descriptions...