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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Just when you think you have the Google Display Network (GDN) figured out, another pitfall opens that may cause advertisers to generate erroneous spend, resulting in poor performance. There are a few factors that may cause unqualified traffic, such...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on...

  3. How to Dominate the Entire First Page of Google

    While you can't specify which organic site links will display, you can choose not to serve individual pages. While you can't directly control if these listings display in the SERPs, having a press release calendar will put you in a position to take...

  4. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    Cloaking" isn't an issue that often crops up on marketing blogs these days, and few SEO professionals will still try to display content to Google that isn't easily visible to users. One problem is that users will typically upload their car ad to as...

  5. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    PLAs display an image of the product that (hopefully) matches the consumer’s query, because shoppers are very visual animals. Last click is a poor representation of the value of organic search given that consumers may begin their journey on organic...

  6. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    In the Shared library, under audiences, two list sizes are detailed: Google search and display network. RLSA uses the same remarketing lists and management as Google Display Network remarketing. We know there are different intents in search and...