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  1. Killer PPC Ads: The Fundamentals

    Since searchers are seeing your ad at the exact moment they express interest (by keyword search), urgency is a powerful concept to utilize with the CTA. For example, subdomain.google.com is not acceptable as the display URL for subdomain2.google...

  2. How Advanced Marketers Will Use Facebook in 2012

    CalmSea takes the Facebook user interactions and news feeds around the given offer – then combines that data with purchase/conversion analytics (could be Google Analytics) to aggregate and display insights on segments of users/customers with the...