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Google Ad Display Exchange

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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    This mutually beneficial relationship will create access to clients of Yandex to bid for ad displays in DoubleClick Ad Exchange partners' inventories. Yandex has now officially partnered with Google to change and enhance the display ad market in...

  2. Why Search Agencies Should Tune Into the Display Buzz

    Choosing to purchase display through an ad exchange or DSP is a safe and smart investment in your display advertising offerings both now, and in the future. Let’s look at the size of the display opportunity, why search agencies are in a unique...

  3. How Advanced Marketers Will Use Facebook in 2012

    The trick with CalmSea lies within an extra click that prompts your Facebook authorization in exchange for access to the coupon (or other offer). CalmSea takes the Facebook user interactions and news feeds around the given offer – then combines...