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Google Ad Display Doubleclick Exchange

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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    This mutually beneficial relationship will create access to clients of Yandex to bid for ad displays in DoubleClick Ad Exchange partners' inventories. DoubleClick, a Google subsidiary, will now offer their clients the ability to access the...

  2. Audience Targeting Strategies for LinkedIn Ads

    Partner websites may include website publishers in the Google Doubleclick Ad Exchange. The Audience Network is a collection of partner websites that display LinkedIn Ads on their pages. In March, LinkedIn announced that it had surpassed the 100...

  3. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    Is Google's future success tied less to search and more to display -- to the Google Content Network and the DoubleClick Exchange? be successful at making its Right Media exchange more "premium"? And at the same hour, I'm sending my other video crew...