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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Unlike the Search Network, you have a great deal of control over devices. There are a few factors that may cause unqualified traffic, such as mobile devices, campaign targeting, ad copy – but ultimately, I blame the children (but we’ll get to them...

  2. Why Yahoo Wants to Move Into Contextual Search and How it Might Work For Them

    After Mayer was named CEO of Yahoo, many people speculated that Yahoo could move back into having their own search engine rather than using their current Microsoft search deal. The same way that contextual search determines what you really mean to...

  3. After Being Crushed By Google Panda, Voucher and Car Classified Sites Recover

    These pages typically drove around 20,000 visits per month; however each deal's description was (very helpfully) provided by the manufacturer. One problem is that users will typically upload their car ad to as many classified sites as they can find...

  4. Google AdWords Keyword Planner vs. Keyword Tool: SEO & PPC Feature Comparison

    However, if you take your time and deal with the various types and opportunities for keyword research, test various things and try out this and that, you will learn quickly. Google generally describes all keyword displays with keyword ideas and ad...