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  1. What is SEM? Depends on Who You Ask

    Yet, a 2013 Google Analytics Blog "Organic Search Engine Marketing" addresses ways to measure ways to measure organic search engine marketing. SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on...

  2. Resources for Learning About PPC

    Microsoft have a well established resource center for adCenter and their other ad products with the adCenter blog and forums, as well as beginner's guide and help pages. Fortunately somebody at Google has noticed and there’s a directory of the...

  3. SearchDay | Users and Search Engines Want the Same Things

    Coleman previously served as search and ad targeting startup, President and CEO of NetSeer. News from the Search Engine Watch Blog Feb 2, 2009 I'm pretty baffled by this one - Google has released an upgrade to Google Earth which now covers the...

  4. SEM Success In 10 Minutes A Day

    Be careful to monitor paid ad changes, because even a small change can cost you a lot of money. Rewrite a Poorly-Performing PPC Ad Do you have an ad in your PPC campaign that has a pretty low click-through rate (CTR)?