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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Re/code also reported that Sridhar Ramaswamy, who joined Google in 2003 and became a senior vice president of advertising and commerce last year, will now run the ad business. They reported, "Google is likely to tap longtime ad products head Susan...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  3. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    AOL (including Adap.tv), Google Sites (driven primarily by video viewing at YouTube.com), and other video ad properties, or TV? The Facebook offering is also part of a larger story – the move away from traditional display ad formats and into native...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. Throughout 2013 and leading up to the IPO Twitter successfully overhauled the advertising interface and...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    Advanced technology platforms can drive dynamic ad creation based on demand and intent signals from search, to automatically create ads on Facebook for products that are performing best on Google. For a marketer, understanding that I searched for...

  6. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Ad Holes! See if you can pull in a simple hello world JavaScript file into an ad on your site or run the JavaScript in the ad itself. Using the ad networks could that not just have downloaded code into your site, while evading the entire malware scan?